Tourism Executive - Barberino (FI)


  • Azienda:McArthurGlen Group
  • Area:Commerciale, Marketing & Comunicazione
  • Data:18 Luglio 2017
  • Settore:Retail
  • Sede di lavoro:Toscana (Firenze)
  • Salario Annuo Lordo:25.000 - 50.000 EUR
  • Contratto:Full Time

McArthurGlen Group Mission

“To create the finest designer outlet experience in Europe”

McArthurGlen Group Vision

“To continue our mission in Europe and other markets, while enhancing the quality of our customer experience, the lives of all our employees and the communities where we do business”.


Create and implement the local Tourism Marketing Plan, within the company tourism strategy, enhancing centre reputation as a fashion destination within tourism market, increasing tourist spend and driving tourist footfall to the outlet

Key areas include marketing, visitor management and the development of tourism products, services and facilities but also strategic planning, and development of relationship with key tourism partners and influencers especially within the catchment.

Key Accountabilities

  • Develop and implement the annual tourism plan of the outlet, working in collaboration with the Centre Manager and Marketing Manager and in synergy with the Southern Europe Tourism team, ensuring alignment with McArthurGlen’s Corporate Tourism Strategy.

  • Analyse tourism flows and build recommendations to improve results and meet centre objectives; develop a clear understanding of sales and footfall reports for the centre and McArthurGlen customers/tourists and ensure that regular and ad-hoc reports are provided.

  • Be aware of trends in the tourism industry, expecially related to Tuscany and Emilia-Romagna, and identify growth opportunities and initiatives.

  • Work in synergy with the Southern Europe Tourism Team by optimizing the cross-centre partnership with Tour Operators active in the catchment.

  • Increase the centre brand awareness in strategic locations by evaluating the best advertising opportunities addressing tourists in the key touch points of the catchment (ports, airports, railway stations, digital campaigns, etc).

  • Build strong relationships and activate local partnerships with key tourism players: tour operators, ground handlers, cruise operators and destination management companies, museums, archaeological/monumental sites, concierge associations, tourism associations, universities, hotel groups, etc.

  • Increase the tourism contacts database and develop strong local partnerships in order to strengthen the tourism network of the outlet, and maximize promotional opportunities within partners.

  • Create tourism packages in different languages leveraging on on-site offers and events (shopping guides, information on tax-free service, food vouchers, etc.).

  • Develop and maintain the tourism marketing materials including leaflets, shopping guides, maps etc.

  • Support the Regional Tourism Team to prepare and follow-up on trade shows, tourism fairs and workshops. Manage and attend the local ones.

  •  Ensure the best shuttle service connections to the Centre and manage ad hoc transportation services from the hotels.

  • In collaboration with the PR Manager, evaluate and develop sponsorship of special events which usually attracts big flows of tourists in the area

  • Assist with the content management of the digital tourism assets and propose improvements of the digital tools addressing tourist

  • Day to day management of the centre tourism budget ensuring all cost centres are compliant with budget allocations and corporate financial policy. Accurately and promptly process purchase orders and invoices

  • Manage the General administrative tasks such as presentations, reporting, etc

  • Be responsible for fully complying with the company’s policies and procedures

  • All the times act in the company’s best interests and in the best interests of those entities which we represent


  1. Results Focus

  2. Communication and Listening

  3. Influencing

  4. Operational Efficiency

  5. Teamwork

  6. Initiative

  7. Attention to Detail

  8. Planning and Organizing

Knnowledge and Slills

  • Educated to degree level or equivalent

  • Proven performance in a tourism role

  • Ability to communicate at all levels

  • B2B understanding

  • Experience of building a brand on an international level would be an advantage

  • IT skills: Intermediate level Microsoft Word, Excel, PowerPoint, Outlook

  • Linguistic skills: fluent English essential

  • Strong relationship skills

  • Commercial acumen

La ricerca è rivolta a persone di entrambi i sessi (L.903/77) e in nessun caso sono imposti limiti di età.